Insurance Agents Online Sales Conversion Funnel
By admin | April 18, 2009
optical communicationsInsurance Agent Websites
Agents want to make online sales, or at least generate online leads, and the internet can be a powerful lead generation tool. But you must understand the sales conversion funnel in order to make full use of automation. Otherwise, your insurance website will just be another site competing with thousands of others in a tough market!
Filter Out Qualified Leads
Imagine thousands of consumers who may view your message. Of all of those, let us say that 5 % are interested enough to get more information! So out of every thousand, imagine that 50 online consumers actually click through a link to visit your insurance website.
Those consumers read more, and perhaps 10 of the will be in the right frame of mind to act on your message. What do they do? They pick up the phone, click a link, or fill out a lead quote form. If you happen to sell an online insurance product, perhaps they will click through that link to find out how to buy online.
Out of those 10, you have filtered out of a 1000, perhaps a couple will actually purchase! But what have you done here? You have used the powerful automation of the internet to filter those 2 buyers from 1,000 consumers!
That is the power of the internet for generating qualified prospects!
Learn more: Are Internet Leads Good?
You can generate internet insurance sales leads in a cost effective and productive way if you knew how!
Topics: online tools | No Comments »
Insurance Agents Increase Sales During the Recession with Internet Leads
By admin | March 25, 2009
Succeed In A Recession
With a troubled economy and the high price of gas, more consumers are choosing to travel the information superhighway to research, compare prices and shop for insurance. As consumers become more internet savvy, they are no longer content with insurance rates offered by their local insurance agency.
People Do Look For Insurance Online
The internet allows consumers the convenience of comparing quotes from a number of insurance agents and carriers in minutes, just by filling out one intuitive online questionnaire. ComScore, a preeminent media research group, has recently studied online auto insurance shopping activity in the United States. The study showed that 32 million people went online to shop for auto insurance in 2007, and over 12 million have actually purchased auto insurance policies. That’s a 37% increase compared to 2006. With such a massive flight of consumers to the internet to shop for insurance, internet insurance leads must be a major feature in your marketing portfolio.
Look at more of our articles about using internet insurance sales leads the right way to prosper - even during a down economy.
Topics: Using Internet Leads Right! | No Comments »
Insurance Marketing During A Recession
By admin | January 30, 2009
Is your marketing budget the first victim of the recession?
The problem is, just when many of us really need to talk to more prospects, we tend to cut back on our advertising budgets. Every marketing project assumes some risk, and risk is for boom times, right?
Well, when times are tight, it is much more important to evaluate how effective your marketing is. I would certainly go through my different marketing efforts and figure out which ones tend to produce better returns, and I would emphasize those. But it may also be time to do a gut check, figure out how to emphasize to clients the value of your products and services, and then set up some aggressive campaigns.
Think About The Risks Your Clients Take!
If you are experienced, you know what your clients buy, and you know why they buy those products. Slow economic times probably means that coverage is needed more, and not less. If a family is barely scraping by with 2 breadwinners, imagine how they would do with only 1! If the family car is limping along on the curernt budget, how can that family afford to replace it if they have an accident?
Try some free internet leads: 10 Free Leads From InsureMe
Topics: About Insurance Leads | No Comments »
Sell US Layoff Protection Online
By admin | August 14, 2008
The Time is Right to Sell Layoff Protection
In July of 2008, about 1 in 400 US homes got a foreclosure notice, and state unemployment benefits average less than $400 a month. This is a supplemental unemployment insurance benefit, and you do not need to be a licensed insurance agent in order to sell layoff insurance online because it is a “membership program”, and since the enrollment can be an online process, you can handle supplemental layoff insurance like any other affiliate program.
Sign up as an Online Paycheck Guardian Rep Here!
Hot Product, Recurring Monthly Income, and a Ground Floor Opportunity!
This is a ground floor opportunity, because as of this post, the product is still about a week away from being released. So right now, this is a pre-release opportunity. This product has been hot in the UK for years, but this is the first time a product like this has been released to the US market. But you can start preparing your marketing, and recruiting other reps under you right now.
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Topics: Layoff Insurance | No Comments »
Insurance Appointment Setters
By admin | May 7, 2008
I was browsing American Insurance Broker and saw a post by a company that offered appointment setting for insurance agents. Of course, without trying the service, it would be impossible to know if this would work well for your business. But I do know that when I have been lucky enough to have a good appointment setter working for me, I had my most productive selling periods.
I liked the fact that the appointment setting company took part of their pay as a bonus for setting an appointment that sold a policy, because we do want our appointment setters to be motivated by sales, and not by the number of appointments. A good warmup by a competent appointment setter can certainly make our jobs a lot easier when we actually visit with a potential client to talk about insurance options.
I have had experiences with the good, the bad, and the ugly in appointment setters. As I said, a good appointment setter can have you walking into an appointment feeling expected and welcome most of the time. A less exciting experience can have you welcomed with the client standing on the porch with his or her arms crossed looking like they are ready to call a cop. Of course, you may have experiences somewhere in between sometimes, but you’ll be able to tell by your profit margin in a very short time.
insurance agent appointment setter, insurance sales, insurance leads
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Topics: Using Internet Leads Right! | No Comments »
Qualified Insurance Leads Grow Your Business
By admin | April 24, 2008
You work hard to grow your insurance business. But what makes better business sense? Should you go down the phone book trying to call people who may want your insurance products, hoping to find that one shiny needle in a haystack? Or what if you could just take a magnet to the haystack and have the interested people sort of jump out at you?
Get Free Qualified Insurance Sales Leads To Try
In general, qualified leads means that you have the contact information for real people who are not only interested in what you have to sell, but they can afford and be approved for the insurance products you have to sell, and who are also in a position to buy that product. Qualification can mean different things, but it also usually means people who have expressed an interest in your product.
If you spend your time presenting your products to potential clients, intead of trying to dig those clients out of the whole population, your time is well spent, your job will be more fun, and your income can soar!
insurance sales leads, qualified insurance leads, leads, insurance
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Topics: Using Internet Leads Right! | No Comments »
Insurance Agent Sales — Is bonding dead?
By admin | April 10, 2008
In this era of internet leads, quotes by email, and very often never seeing a client’s face, is bonding still something a good insurance agent should do? I mean, do you still sent our holiday and birthday cards or fridge magnets with a local sports team’s schedule and your contact info? Or do you just burn ‘em an d churn ‘em?
I would say that your approach should be directed by what you think your client wants. Part of this may be based on age. Older people expect their insurance agents to provide service, and they would rather pick up the phone to call you then login to an insurance website. Younger people, groomed online, may be irritated if you call them, and want to be able to click their mouse a few times to make simple changes and get information.
I don’t think it’s all about generations though, or Gen X vs Baby Boomers vs. Seniors in insurance sales. I think it also boils down to personality and style too! I have had senior citizens who wanted to be mailed applications and young adults who insisted I drive over to their office to talk to them.
So if you aren’t sure how you should handle a client, why not ask them? I think they will appreciate it, and that will be the only way you can really know how they want to be contacted.
I consider myself very internet savvy, and I do 90% of my professional work on the web. But the last time I needed to purchase a policy from an agent, I went with a lady I liked vs. the phone/internet company. Go figure.
Topics: Insurance Agent Topics | 1 Comment »
Get Insurance Prospects To Call You!
By admin | April 6, 2008
Insurance Agents — Don’t Overlook the Newspaper!
If you have tried multiple lead sources, and just cannot keep enough leads flowing to keep you busy, don’t overlook hard copy! Yes, your local newspaper can still be a great source of leads. A small advertisement with your name, what you do, and the benefits of a great product you sell can still make the phone ring. And isn’t it great when people call you?
Most agents think that small, local papers tend to work the best. It is great if the adv. can almost look like part of the content of the paper so people won’t just skip it. If it cannot look like content, try to make it stand out. Some insurance companies will even provide you with compliant advertisements for their products, so all you have to do is insert your own name and phone number.
insurance agents, insurance sales, insurance leads
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Topics: Insurance Agent Topics | No Comments »
Insurance Website Promotion with Pay Per Click Ads
By admin | March 26, 2008
Use Pay Per Click Advertising To Promote Your Insurance Website
If you have spent some money to promote your own insurancce agent website, you may want to consider the largest internet advertising platform. This would be pay per click advertising, and of all of those, of course, Google Adwords is the largest. You can geo target your campaign so your ads only show up where you are licensed to sell products. Plus, you only pay for the visitors who actually click the ads to see your website. This is different then other types of ads where you pay for everybody who is exposed to your advertisement.
I decided to post on the subject of using PPC ads after reading PPC ads for insurance websites, and I suggest that you take a minute to click through and view their suggestions. They use an example of promoting life insurance with no medical exam. If you have a hot product to sell, you can target an area where you are licensed to sell it, where the product is approved, and even where you believe the market will be hot. They also point out links to Google Adwords tutorials and go over the system so you understand how to get started.
It is also a good way to test product interest quickly, while only paying for visitors who actually see your website. If you believe you have the best online car insurance quotes, then promote that idea to the public. See who is interested in saving some bucks on auto insurance very quickly.
insurance website promotion, internet insurance marketing, google, adsense, insurance
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Topics: Insurance Websites | No Comments »
Insurance Sales Systems
By admin | March 11, 2008
The Key To An Insurance Sales System
Insurance agents disagree over the best ways to sell. Some like to buy insurance leads, but some like to generate their own. As for sources of leads, agents disagree juego cartas pokerjuego al instante portales websexy poker onlineonline und kostenlos poker spielentilt pokerpoker superstars 2 spielentexas holdem poker gamesworld poker exchange bonus codepoker online lernentexas holdem sharewarepoker reload bonusrealdice multiplayer poker texas holdemtexas holdem botonline poker turnierepoker regeln karten,poker regeln,stud poker regelnpoker spiel freewareonline poker trainingpoker gratis flashpoker computer gametexsas holdem pokerpoker strategienpoker bonus revieweuro poker bonusparty poker signup bonus codeholdem poker gratisonline texas holdem pokerpoker in internettexas holdem poker downloadnoble poker bonus codepoker game macpoker ohne downloadparty poker deposit bonus code,poker signup bonus,poker bonuspoker texastexas holdem spielanleitungpoker spiel departy poker 50 bonuspoker texas holdem freewarepoker gratis geldstrip poker pc spielpoker spielanleitung texas holdembwin pokerpoker dot netspiele erlebnisfull tilt poker bonus codepoker jetzt spielenpoker texas holddeutsches online pokerseven card stud spieleparty poker freewarewww poker regeln over the quality of internet leads vs. telemarketing or direct mail. Prospecting may come from newspaper ads, mail campaigns, calling prospects on the phone, or simply knocking on doors.
However, I believe that all successful insurance agents will agree on one thing. You must have a system in place to bring in prospects, and to stay in touch with them if they buy right away or not. A simpler tickler file to phone or email prospects can be effective. Perhaps you want to send out a mailing once in awhile to remind your customers what you do, upsell other insurance products, or find out if they are satisfied. Contact should go out to people who did not buy (unless they explicitly told you not to bother them), customers who did buy insurance, and of course, cancels or declines.
Work on Your Insurance Sales System! Once you do all of the hard work to bring in a prospect, why lose them?
Also look at some of Insurance Sales Tools to Maximize your efforts.
insurance sales, insurance sales systems, insurance agents
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Topics: Insurance Agent Topics | 1 Comment »
