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Insurance Marketing During A Recession
By admin | January 30, 2009
Is your marketing budget the first victim of the recession?
The problem is, just when many of us really need to talk to more prospects, we tend to cut back on our advertising budgets. Every marketing project assumes some risk, and risk is for boom times, right?
Well, when times are tight, it is much more important to evaluate how effective your marketing is. I would certainly go through my different marketing efforts and figure out which ones tend to produce better returns, and I would emphasize those. But it may also be time to do a gut check, figure out how to emphasize to clients the value of your products and services, and then set up some aggressive campaigns.
Think About The Risks Your Clients Take!
If you are experienced, you know what your clients buy, and you know why they buy those products. Slow economic times probably means that coverage is needed more, and not less. If a family is barely scraping by with 2 breadwinners, imagine how they would do with only 1! If the family car is limping along on the curernt budget, how can that family afford to replace it if they have an accident?
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Topics: About Insurance Leads |
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June 25th, 2010 at 9:33 pm
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