Success in direct marketing is dependent upon having adequate capital, solid comp payout, annualization, an entrepreneurial spirit, technology to assist in the “chaos” of lead selling and partners that operate like you do. (We like to say you are in business for yourself and not BY yourself) With these assets and a work ethic agents can live a great life style selling insurance by phone, meaning into the high 6 figures and beyond if they have a healthy organization. The most common reasons for failure are a lack of commitment to “getting good at the basics” (meaning work ethic and ability to roll with the inevitable surprises that come up) and inadequate capital. Agents often come to me as the last resort before they fail and this is NOT the place to come with that attitude or financial situation. Remember you are spending money months before you see commissions due to the length of the underwriting process. So agent will be out thousands before that first ck arrives. That’s unnerving to most agents.

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