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Insurance Agent Websites and Making Sales
By admin | January 23, 2008
Is your insurance agent website helping you sell insurance?
I worked as an insurance agent, and now I do internet marketing and consulting for insurane agencies. I know how to get visitors to a page, and how to make those visitors perform an action from that page. I am not telling you thing because I think I am so smart, but because I have been working and testing this for years, and I believe I can help most insurance websites work better.
So what is the problem with your insurance website? Most of the time the websites look ok, and the fill the basic function of letting a website visitor contact the insurance agent. So why don’t they work?
1. What if they built an insurance website and nobody came?
Are you doing the things you need to do to compete with the other gazillion insurance websites out there? Do you know how to target your market and bring in visitors? If you don’t, it is time for you to start looking at optimizing your website to get found on search items, ranking your website so the big search engines will bring it up on the front page, and then making sure that other websites provide backlinks, or use offline advertsing points back to your .com!
Tip: Backlinks for Search Engine Rankings
If you want to sell insurance, and not also become a search engine optimization or pay per click marketing expert, then consider hiring some help. Othwise, if you are a do-it-yourself kind of guy or gal, you can find a plethora of information on this topic. This website is aimed at affiliates, but has great marketing tips for anybody.
2. Do you have a strong call to action?
I cannot tell you how many insurance websites that I look at for several minutes before I can figure out what I am expected to do. An insurance website might have some good information, and even provide some online tools for visitors to use. However, the point of the website from a business owner’s perspective is get visitors to perform some action, and that should be a priority! So if you want visitors to call you, send you an email, fill out a form, etc., then you need to direct them towards that action, tell them why it is a good idea, and explain why it is a safe thing to do!
The internet is booming, and if you can use it, you can make a lot of money. However, you can also waste a lot of time and money. If you website isn’t working for you, maybe it is time to do some more research on your own, or else get expert advice.
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Topics: Insurance Websites |
One Response to “Insurance Agent Websites and Making Sales”
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March 4th, 2008 at 1:43 pm
[...] think this post on Insurance Agent Websites Making Sales sums up the requirements of a good website, and the effort to promote that website. It discusses the [...]