« Simple Lead Capture Script for Your Website | Home | Insurance Agents Websites Need Backlinks! »
Why Doesn’t Your Insurance Website Work?
By admin | November 3, 2009
Getting Your Insurance Website to Produce Leads and Sales
Almost all insurance agents have some sort of a website these days. But the comment that I hear from most of them is that their insurance website does not do a very good job of producing new leads, bringing in new clients, or of keeping the clients they already have.
Almost any website can be effective. I don’t care if you just spent $1,500 on development, got one from your company, or had your teenager throw up a free blog on Saturday afternoon. If you don’t feel like your internet signpost is helping you, you probably need to analyze why it isn’t working.
Problem A. This is the 800 pound ape in the room. You have no traffic. You have this fantastic website with all of the nice, warm, and fuzzy pictures, but nobody comes to see it! You need to find out how to bring in traffic.
Problem B. Of course, this problem can only be remedied after Problem A is solved. Some people visit your website, but they don’t respond. Nobody calls you, emails you, or is motivated to take any action from the message you deliver. You need a call to action!
Internet Visitors
Internet visitors can be attracted to your website. You can find a variety of free (nothing is really free) or paid advertising sources. Social websites, article directories, and organic search engine traffic are great sources of “free” traffic. I say nothing is free, because you (or somebody) will have to do the work to get it.
Call To Action
Your website needs to have a promise that it will solve a problem. If you want somebody to contact you about annuities, you need to make sure they understand why annuities can help them plan for retirement (or other goals), and why you are the best darn guy or gal to help them understand that. When you can offer a promise of solving a problem, answering a question, etc., people will pick up the phone and call you! If you can save them a lot of money on car insurance, they will want to talk to you!
You need to write effective copy that will motivate internet visitors to take one more step, and you need to make it very obvious what that next step is! If you cannot write that copy yourself, you may do well to hire somebody to do it. Do not assume that all web developers are also good copywriters.
Topics: Insurance Websites |
Comments
You must be logged in to post a comment.
