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Insurance Agents Online Sales Conversion Funnel

By admin | April 18, 2009

optical communicationsInsurance Agent Websites

Agents want to make online sales, or at least generate online leads, and the internet can be a powerful lead generation tool. But you must understand the sales conversion funnel in order to make full use of automation. Otherwise, your insurance website will just be another site competing with thousands of others in a tough market!

Filter Out Qualified Leads

Imagine thousands of consumers who may view your message. Of all of those, let us say that 5 % are interested enough to get more information! So out of every thousand, imagine that 50 online consumers actually click through a link to visit your insurance website.

Those consumers read more, and perhaps 10 of the will be in the right frame of mind to act on your message. What do they do? They pick up the phone, click a link, or fill out a lead quote form. If you happen to sell an online insurance product, perhaps they will click through that link to find out how to buy online.

Out of those 10, you have filtered out of a 1000, perhaps a couple will actually purchase! But what have you done here? You have used the powerful automation of the internet to filter those 2 buyers from 1,000 consumers!

That is the power of the internet for generating qualified prospects!

Learn more: Are Internet Leads Good?

You can generate internet insurance sales leads in a cost effective and productive way if you knew how!

Topics: online tools |

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