Qualified Insurance Leads Grow Your Business
By admin | April 24, 2008
You work hard to grow your insurance business. But what makes better business sense? Should you go down the phone book trying to call people who may want your insurance products, hoping to find that one shiny needle in a haystack? Or what if you could just take a magnet to the haystack and have the interested people sort of jump out at you?
Get Free Qualified Insurance Sales Leads To Try
In general, qualified leads means that you have the contact information for real people who are not only interested in what you have to sell, but they can afford and be approved for the insurance products you have to sell, and who are also in a position to buy that product. Qualification can mean different things, but it also usually means people who have expressed an interest in your product.
If you spend your time presenting your products to potential clients, intead of trying to dig those clients out of the whole population, your time is well spent, your job will be more fun, and your income can soar!
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Topics: Using Internet Leads Right! | No Comments »
Insurance Agent Sales — Is bonding dead?
By admin | April 10, 2008
In this era of internet leads, quotes by email, and very often never seeing a client’s face, is bonding still something a good insurance agent should do? I mean, do you still sent our holiday and birthday cards or fridge magnets with a local sports team’s schedule and your contact info? Or do you just burn ‘em an d churn ‘em?
I would say that your approach should be directed by what you think your client wants. Part of this may be based on age. Older people expect their insurance agents to provide service, and they would rather pick up the phone to call you then login to an insurance website. Younger people, groomed online, may be irritated if you call them, and want to be able to click their mouse a few times to make simple changes and get information.
I don’t think it’s all about generations though, or Gen X vs Baby Boomers vs. Seniors in insurance sales. I think it also boils down to personality and style too! I have had senior citizens who wanted to be mailed applications and young adults who insisted I drive over to their office to talk to them.
 So if you aren’t sure how you should handle a client, why not ask them? I think they will appreciate it, and that will be the only way you can really know how they want to be contacted.
I consider myself very internet savvy, and I do 90% of my professional work on the web. But the last time I needed to purchase a policy from an agent, I went with a lady I liked vs. the phone/internet company. Go figure.
Topics: Insurance Agent Topics | 1 Comment »
Get Insurance Prospects To Call You!
By admin | April 6, 2008
Insurance Agents — Don’t Overlook the Newspaper!
If you have tried multiple lead sources, and just cannot keep enough leads flowing to keep you busy, don’t overlook hard copy! Yes, your local newspaper can still be a great source of leads. A small advertisement with your name, what you do, and the benefits of a great product you sell can still make the phone ring. And isn’t it great when people call you?
Most agents think that small, local papers tend to work the best. It is great if the adv. can almost look like part of the content of the paper so people won’t just skip it. If it cannot look like content, try to make it stand out. Some insurance companies will even provide you with compliant advertisements for their products, so all you have to do is insert your own name and phone number.
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Topics: Insurance Agent Topics | No Comments »
Insurance Website Promotion with Pay Per Click Ads
By admin | March 26, 2008
Use Pay Per Click Advertising To Promote Your Insurance Website
If you have spent some money to promote your own insurancce agent website, you may want to consider the largest internet advertising platform. This would be pay per click advertising, and of all of those, of course, Google Adwords is the largest. You can geo target your campaign so your ads only show up where you are licensed to sell products. Plus, you only pay for the visitors who actually click the ads to see your website. This is different then other types of ads where you pay for everybody who is exposed to your advertisement.
I decided to post on the subject of using PPC ads after reading PPC ads for insurance websites, and I suggest that you take a minute to click through and view their suggestions. They use an example of promoting life insurance with no medical exam. If you have a hot product to sell, you can target an area where you are licensed to sell it, where the product is approved, and even where you believe the market will be hot. They also point out links to Google Adwords tutorials and go over the system so you understand how to get started.
It is also a good way to test product interest quickly, while only paying for visitors who actually see your website. If you believe you have the best online car insurance quotes, then promote that idea to the public. See who is interested in saving some bucks on auto insurance very quickly.
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Topics: Insurance Websites | No Comments »
Insurance Sales Systems
By admin | March 11, 2008
The Key To An Insurance Sales System
Insurance agents disagree over the best ways to sell. Some like to buy insurance leads, but some like to generate their own. As for sources of leads, agents disagree juego cartas pokerjuego al instante portales websexy poker onlineonline und kostenlos poker spielentilt pokerpoker superstars 2 spielentexas holdem poker gamesworld poker exchange bonus codepoker online lernentexas holdem sharewarepoker reload bonusrealdice multiplayer poker texas holdemtexas holdem botonline poker turnierepoker regeln karten,poker regeln,stud poker regelnpoker spiel freewareonline poker trainingpoker gratis flashpoker computer gametexsas holdem pokerpoker strategienpoker bonus revieweuro poker bonusparty poker signup bonus codeholdem poker gratisonline texas holdem pokerpoker in internettexas holdem poker downloadnoble poker bonus codepoker game macpoker ohne downloadparty poker deposit bonus code,poker signup bonus,poker bonuspoker texastexas holdem spielanleitungpoker spiel departy poker 50 bonuspoker texas holdem freewarepoker gratis geldstrip poker pc spielpoker spielanleitung texas holdembwin pokerpoker dot netspiele erlebnisfull tilt poker bonus codepoker jetzt spielenpoker texas holddeutsches online pokerseven card stud spieleparty poker freewarewww poker regeln over the quality of internet leads vs. telemarketing or direct mail. Prospecting may come from newspaper ads, mail campaigns, calling prospects on the phone, or simply knocking on doors.
However, I believe that all successful insurance agents will agree on one thing. You must have a system in place to bring in prospects, and to stay in touch with them if they buy right away or not. A simpler tickler file to phone or email prospects can be effective. Perhaps you want to send out a mailing once in awhile to remind your customers what you do, upsell other insurance products, or find out if they are satisfied. Contact should go out to people who did not buy (unless they explicitly told you not to bother them), customers who did buy insurance, and of course, cancels or declines.
Work on Your Insurance Sales System! Once you do all of the hard work to bring in a prospect, why lose them?
Also look at some of Insurance Sales Tools to Maximize your efforts.
insurance sales, insurance sales systems, insurance agents
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Topics: Insurance Agent Topics | 1 Comment »
Generate Mortgage Protection Insurance Leads
By admin | March 4, 2008
Mortgage Protection Insurance Leads Generation
Would you like to generate mortgage protection insurance leads? Many life insurance agents find that mortgage protection insurance is a very lucrative product that is popular with homeowners who still pay on a home loan. Of course, you can purchase term life insurance leads and sell mortgage life insurance when the prospects are homeowners. Or you can purchase mortgage protection leads that have already been generated.
…OR you can generation your own mortgage insurance leads. Home purchases are publish information that anybody can access from a county office. You may choose to limit your search to homeowners who have either taken out a new mortgage, or refinanced, and have a loan between $50,000 – $100,000. That is an example. Choose some parameters that will fit in well with the product you are selling.
Then you can either use a dialer or a compliant mailer asking if the homeowners would like to cover their home if they die. Imagine if you did that you could collect your own exlcusive mortgage protection leads!
Get more help with mortgage protection leads and find the best mortgage protection insurance to sell!
Topics: About Insurance Leads | No Comments »
Success in Insurance Marketing
By admin | February 17, 2008
This post is a little different. It comes from an emailed question to a prospective agent to Bad Howard of Only Financial Dialer Leads. I think that questions and answer like this can be very helpful to new agents who are just starting out, and this is a very direct and honest one in my opinion.
Q: “My question is: there is so much crap out there it is hard to know who to deal with. Does anybody have financially successful track record dealing with a brokerage or insurance agency and buying viable leads.”
A: Boy, that’s a tough question to just tap out a response to. Success is dependent upon many factors. Understanding that somewhere there is an agent who thinks our leads are crap I would humbly respond in this way.
Success in direct marketing is dependent upon having adequate capital, solid comp payout, annualization, an entrepreneurial spirit, technology to assist in the “chaos” of lead selling and partners that operate like you do. (We like to say you are in business for yourself and not BY yourself) With these assets and a work ethic agents can live a great life style selling insurance by phone, meaning into the high 6 figures and beyond if they have a healthy organization. The most common reasons for failure are a lack of commitment to “getting good at the basics” (meaning work ethic and ability to roll with the inevitable surprises that come up) and inadequate capital. Agents often come to me as the last resort before they fail and this is NOT the place to come with that attitude or financial situation. Remember you are spending money months before you see commissions due to the length of the underwriting process. So agent will be out thousands before that first ck arrives. That’s unnerving to most agents.
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Topics: Insurance Agent Topics | No Comments »
Insurance Agents Experience With Converting Sales Leads to Sales
By admin | February 6, 2008
I think that you will find this very interesting. This was originally published by Brad Howard, the Director Of Only Financial. The point of the post is that a large percentage of sales are made from insurance sales leads that are a month old or more. A lot of you should dig through those old files and make sure you have a system to stay in contact with prospects that did not buy on that first sale! In my own personal experience, the first call allows me to get to know a client and survey them about needs. I often find that my second or third contact is the productive one, because they have had time to think about buying insurance and have made a decision! Do not be afraid to work those older leads!
From Brad Howard, as posted on American Insurance Broker.
Thought you’d appreciate this data. Some of it comes into line with what you thought it’d originally be (you thought earlier that 14 average attempts per sale was low). The dialer system allows us to track call attempts all the way through delivery. We are converting leads that were first generated over 3 years ago and have had repeated call back attempts only to convert this past month. Many are leads that are well beyond 60 days from create date and would likely never be followed up on since they are that old. This assuming the agent is doing manual out bound attempts.
As I compiled some of this today from data that was passed to me internally I was reminded of the recent study that showed more than 80% of purchases done online occurred within a year after the shopper made the initial inquiry and seldom with the vendor with whom they initialized that first inquiry. So it would be in keeping with that study, these numbers:
o Average number of days after lead creation date that sale was completed – 31
o Average number of attempts before sale was completed – 42
o 22% of sales were made 30 days after lead was created
o 10% of sales were made 60+ days after lead was created
o Cases converted beyond 30 days had a $100 higher average premium
o Average case across the board $926Of course these numbers are still in flux so as they age further we’ll know better the final averages. From where I sit the 22% + 10% (or 30+%) of sales made after 30 days are probably never realized by most agents. It becomes impossible to make call attempts that far out on that many leads when you are juggling fresh ones coming in and more recent ones too. That 30% is a huge number……….
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Topics: Using Internet Leads Right! | 1 Comment »
Insurance Agent Websites and Making Sales
By admin | January 23, 2008
Is your insurance agent website helping you sell insurance?
I worked as an insurance agent, and now I do internet marketing and consulting for insurane agencies. I know how to get visitors to a page, and how to make those visitors perform an action from that page. I am not telling you thing because I think I am so smart, but because I have been working and testing this for years, and I believe I can help most insurance websites work better.
So what is the problem with your insurance website? Most of the time the websites look ok, and the fill the basic function of letting a website visitor contact the insurance agent. So why don’t they work?
1. What if they built an insurance website and nobody came?
Are you doing the things you need to do to compete with the other gazillion insurance websites out there? Do you know how to target your market and bring in visitors? If you don’t, it is time for you to start looking at optimizing your website to get found on search items, ranking your website so the big search engines will bring it up on the front page, and then making sure that other websites provide backlinks, or use offline advertsing points back to your .com!
Tip: Backlinks for Search Engine RankingsÂ
If you want to sell insurance, and not also become a search engine optimization or pay per click marketing expert, then consider hiring some help. Othwise, if you are a do-it-yourself kind of guy or gal, you can find a plethora of information on this topic. This website is aimed at affiliates, but has great marketing tips for anybody.
2. Do you have a strong call to action?
I cannot tell you how many insurance websites that I look at for several minutes before I can figure out what I am expected to do. An insurance website might have some good information, and even provide some online tools for visitors to use. However, the point of the website from a business owner’s perspective is get visitors to perform some action, and that should be a priority! So if you want visitors to call you, send you an email, fill out a form, etc., then you need to direct them towards that action, tell them why it is a good idea, and explain why it is a safe thing to do!
The internet is booming, and if you can use it, you can make a lot of money. However, you can also waste a lot of time and money. If you website isn’t working for you, maybe it is time to do some more research on your own, or else get expert advice.
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Topics: Insurance Websites | 1 Comment »
Sell Unemployment Protection Insurance Now!
By admin | January 19, 2008
The Mortgage Crisis and Great Layoff Insurance!
Nobody wants to profit from misery, but you may be able to really help families keep their homes, while growing your own business! We now have No Health Question Mortgage Unemployment Insurance which is designed to keep a family’s head above water if they should suffer unemployment due to a layoff, illness, or disability. The premiums are very affordable, and the policies are designed to provide enough cash to pay a mortgage and other bills while unemployed.
Your clients do not actually even need a mortgage to qualify, but just be employees of a job to collect. The coverage protects them against layoff, similar to state unemployment, but actually can pay enough to keep them afloat financially. The policy can also protect your clients against disability and sickness, and even has a death benefit. This is a very attractive insurance product right now, and can be a huge product to grow your client base and make money!
Mortgage Protection Insurance Sales
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Topics: Products to Prospect With | No Comments »
